Power in Numbers: The Business Council on Climate Change Unites Bay Area Businesses in the Campaign to Reduce Carbon Emissions
By Anna Puccinelli, Chicago-based freelance writer
Blessed with a bewitching coastline, world-famous hills, and lush vegetation, it is no wonder San Francisco has long led the nation in environmental initiatives. In 2002 the city boldly launched a climate action plan that aims for a 20% reduction of 1990-level carbon emissions by the year 2012—a goal that substantially exceeds the levels set forth in the Kyoto Protocol. Such rigorous standards present a challenge for Bay Area businesses: How can companies reduce greenhouse gas emissions and simultaneously increase their bottom lines?
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